1.) Who paid for the ad?
This particular commercial was paid for by Blizzard Entertainment
2.) Why does the company need to do the ad?
The goal of any company is to make more money. World of Warcraft is already a well known game, but commercials like this allow them to gain a even more players.
3.) What group is targeted by the ad?
The main target audience is people might be considering the game (most likely males between the age of 12-26, but have not yet decided. I also think that it is aiming at players who already play World of Warcraft.
4.) What about the ad leads one to that conclusion?
The main reason I think it is targeting people considering the game is that it offers a free trial at the end. The reason I think it is targeted to current players is that Chuck Norris has been the source of a lot of jokes within the game and using him as a spokesperson is something these players can relate too.
8.) What techniques of persuasion are used?
The most obvious is the celebrity technique. By using Chuck Norris (who almost everyone knows) it is giving credibility to the game. I would also have to say that humor is used in this ad as well.
11.) Is this an example of our "monoploy" media system?
I do not think so.
14.) Is it closer to fantasy or reality?
I would have to say this is very much fantasy. Nothing that Chuck Norris does in this commercial could happen in real life (atleast not in the same way), plus they are all toons not actual people.
