Since we watch quite a bit of kids channels (especially the Hub since that's where My Little Ponies are) this commercial pops up alot.  Not only is it super annoying to me (and I find myself humming it later on in the day) but it always catches my daughters attention and she's only one.  So, since I heard it once again earlier, I thought it would be a good media deconstruction.

1.) Who paid for the ad?
IdeaVillage Product Corps

2.) Why does the company need to do the ad?
Because it is only a "As Seen on TV" product at this time, the ad is a way for people to become not only aware of the product but also allowing them to purchase it.

3.) What group is targeted by the ad?
This is a fairly easy question, it is targeted to children, I would say between the ages of 2-9 as well as parents and grandparents.

8.) What techniques of persusaion are used?
Bribery is used in the full TV commercial ad when they start offering additional products for "free".  It also utilizes the warm and fuzzy technique in its persuasion to younger children.

9.) What different meanings would different people percieve?
 For this product I would say the biggest difference would be between children and their parents.  Children would see this as a fun and creative toy while adults (or atleast me) view  this product as cheap and probably making a mess.

12.) What is not told?  What related stories are missing?
It is never straight out said, but it is implied that you will be good parents/grandparents if  you purchase this product.  They also do not say the quality or how well the product will hold up.

13.) How does the example try to move emotions?  Is it simple/complex or logical?
I think it tries to move emotion by stating the Wuggle Pets can be your friend.  Most young children view their toys as just more than object and this ad plays this up.  You not only get to create them, determine what goes inside and get a birth certificate, you also get to pick their "attitude".  I think this play on emotions  is very simple.