Snuggies for Dogs Media Ad. We chose this advertisement as a group because we thought it was cute.
http://medialiteracyproject.org/deconstructions/snuggie-dogs
1. Who paid for the ad: The makers of Snuggie.
2. Why does the company need to do the ad: To be able to see more of their product and to ensure that people know that the product exists.
3. What group is targeted by this ad: Dog owners particularly middle aged white women.
4. What about the ad leads on to that conclusion: The ad itself contains dogs as well as several middle aged women using the product.
8. What techniques of persuasion are used: Warm and fuzzy, explicit claims as well as plain folk. The warm and fuzzy comes the dogs in the ad. Pet always make people happy. The explicit claims comes from showing how well the product works and the advantages that come from using the product. The plain folk is based on non-celebrity, everyday people showing the use of the product.
14. Is it closer to fantasy or reality: It is much closer to reality. People do in fact use this product for their dogs.
15. Does it use stereotypes: Yes. This ad only shows women using the product assuming that men wouldn't want to use it. I'm sure there are women out that that wouldn't use this product as well as many men who would.
Thank you, Amber. Your group did a nice job with this posting. All the required pieces are included.
ReplyDeleteEven though I might be one this company is targeting, this ad did not sway me to purchase a snuggy for my husky. I think these are a bit goofy! ;)